From the top to bottom:
1. Tang Dynasty (618 AD -917 AD)
2. Song Dynasty (960 - 1279)
3. Ming Dynasty (1368 -1644)
4 and 5. Qing Dynasty (1644 -1911), it's also the last dynasty of China.
The first picture reminded me the French makeup and the 4th one remind me the star war.....But it is true that small lips or mouth considered as the ideal beauty in the past. I think it's not only because they think small mouth looks better, but also implied women should be silent, talk less is a beauty.